Advertising and Public Relations


BA (Hons) in Advertising and Public Relations

Advertising is all about persuasion. It is an art that integrates creativity and innovation in order to communicate or persuade a target audience to act in a specific way. If you are creative and like to write or design or enjoy social interaction, this is the career choice for you.

The world is now experiencing a digital revolution, leading to the progressive digitalisation of the information media. At ESCO, we believe advertising should be adapted to the new consumers. Businesses and companies everywhere are adapting their advertising strategies and are coming up with new plans to integrate the new strategies with the old.

This is why, at ESCO, we have adapted our Scheme Plan to the current reality, providing our students with the foundations to become professionals in advertising and public relations who are able to offer integral solutions, managing both the offline and online media.

As a student on our Degree, you will be able to study a wide range of subjects to prepare you for the professional world. The first two years of the Advertising and Public Relations Scheme Plan are common for all Communication students (Journalism, Advertising and Public Relations and Audiovisual Communication). On your third and fourth years, you will be able to specialise in Advertising and Public Relations, studying subjects like Strategic Marketing, Advertising Creativity, Consumer Psychology and New Advertising Formats.

Our graduates can pursue a great number of career paths:

In advertising: client servicing and acquisition, advertisement creation, copy-writing, design management, media planning, community management, content creation, web analysis, social media strategy, marketing.

In public relations: communications management, event organisation, protocol, image management, corporate reputation consulting.

We have over 400 agreements through the ESCO Foundation to give our students the opportunity to do job placements and get some hands-on experience in the real professional world from the very first year of studies.

Our commitment to providing our students with real, professional experience through these placements has resulted in many of our students being hired at the same companies where they did their placements.

Our Advertising and Public Relations students usually do their job placements at communication companies like McCann Erickson, Sr. Rusmore, VCCP Spain, Alternativa Comunicación, Brainhouse and Efecto Global.

Click here to discover the perks of having a degree in the European Higher Education Area.

Click here to learn about our Grants and Subsidies Programme.

Pilar Cruz

Pilar Cruz, trabajo en el Dpto. de Marketing de Hosteleria del Corte Ingles

Josías de la Espada

Josías de la Espada, soy Co-Fundador de Sezion

Miguel Thonpsom

Miguel Thonpsom, soy Director de Marketing en Studio3

Elias Torres

Elias Torres, soy Art Director en Sra. Rushmore

Esta entrada también está disponible en: Spanish